Potion is an AI-driven video prospecting tool designed to help sales professionals increase engagement and conversion rates by creating personalized videos at scale. Users can record video templates, select elements for personalization, and let Potion's AI generate customized videos that can be used for email outreach, enhancing demo scheduling rates, and building trusted customer relationships. People might want to use it because it claims to boost response rates significantly, provides a unique, personalized approach to communication, and integrates with various sales and marketing tools, making it a valuable asset for boosting sales and improving prospect interactions.