Attention is an AI-powered sales platform designed to enhance the efficiency and effectiveness of sales teams by automating CRM updates, providing real-time coaching during sales calls, and generating insights from customer conversations. With features like one-click CRM field updates, AI-drafted follow-up emails, and the ability to track performance and gather cross-call insights quickly, Attention helps sales reps focus more on selling by reducing administrative tasks. Sales leaders might want to use Attention to reduce sales cycle lengths, improve forecasting accuracy, and onboard new reps faster, ultimately aiming to exceed revenue targets.